From Scorekeeper to Strategic Decision-Maker with Mark Freedman

In this episode of The CFO Playbook, David McClelland is joined by Mark Freedman to explore the changing landscape of finance leadership, from crash to AI and beyond. 
 
Mark started his career at Deutsche Bank before moving onto London Stock Exchange Group. Over three decades in the finance sector, he’s proved himself to be a transformational force ready to face down the challenges of a digital finance age. 
 
Now in post as CFO of global money brand Travelex, Mark has been instrumental in making strategic decisions, providing steadfast resilience through a challenging era, following a much-publicised cyber incident at the start of 2020. 
 
Despite the negative headlines, Mark’s tenure has embraced opportunities for growth. Empathising the strength of Travelex’s brand and its extensive physical distribution network as key assets, Mark has faced questions about the relevance of “travel money” head on.  
 
Highlighting the evergreen resilience of cash and the growth potential of digital cards, his current role has pivoted Mark from scorekeeper to decision-maker, with a deep understanding of business – using effective communication, and staying up-to-date with technology.